Problem

• Marketing and product teams lacked unified design workflows and efficient tooling.

• Motion templates and marketing assets were produced manually, leading to delays and high costs.

• The app, website, and landing pages had sub‑optimal user flows, limiting conversion and engagement.

• New designers lacked structured workflows and training, causing inconsistent quality and slow ramp‑up.

Solution

• Bridged marketing and product teams to improve cross‑functional collaboration and accelerate delivery.

• Created automated Adobe After Effects templates linked to Excel data, cutting production time from ~2 weeks to ~2 days and reducing costs.

• Delivered consistent marketing visuals across digital, social, print (billboards, flyers, menus, in‑store branding) for both the betting platform and Bet & Bar.

• Produced and edited video/motion content for TV commercials and internal campaigns.

• Designed new app and web pages, improved user flows, and streamlined CMS workflows to support rapid content updates.

• Developed presentation and pitch decks to unify design across internal and client‑facing channels.

• Mentored new designers from onboarding to full project ownership, ensuring consistent quality and faster ramp‑up.

• Ensured high‑quality, consistent brand assets across marketing and digital channels.