Problem

• Soffi Landscape Studio was repositioning to target high-end homeowners globally, but their existing brand identity and digital presence did not reflect luxury, exclusivity, or premium quality.

• The previous website lacked a cohesive visual and content strategy, limiting conversion potential and failing to communicate the bespoke nature of their services.

• Social media presence was inconsistent, without a clear content plan to engage the target audience or showcase the studio’s high-end projects effectively.

Solution

• Led a full brand identity overhaul, including logo, color system, typography, and collateral, establishing a refined and cohesive luxury brand in under one month.

• Conducted competitor and audience analysis to position the brand as a premium landscape design studio.

• Designed and developed a website in Framer, showcasing projects, services, and the design process, enhancing the digital presence for a discerning audience.

• Built a 2-year social content strategy and calendar, leveraging search data and viral trend analysis to increase relevance, engagement, and reach among high-end clients.

• Produced motion and video content to elevate brand storytelling and visually communicate the studio’s premium craftsmanship.

• Maintained cohesive brand visuals across print, web, and social media, reinforcing a luxury perception and building trust with clients worldwide.