Problem

• The festival lacked visibility and a strong perception of quality - its visual identity and social media presence didn’t reflect the creative energy and authenticity of the event.

• Despite strong programming, the target youth audience wasn’t engaging. The brand didn’t feel cohesive, compelling or immediately “festival‑worthy” in a crowded space.

• Social media content lacked strategic structure and viral appeal, making it difficult to generate real reach or make the festival feel like a must‑attend event rather than a local gathering.

Solution

• Designed a complete visual identity: logo, colour system, typography and illustrations - giving the festival a strong, cohesive brand that felt both youthful and high‑quality.

• Conducted trend and audience analysis to define tone, style and visual strategy across digital and print - ensuring the look and feel matched the youthful creative community the festival was targeting.

• Produced social media visuals and videos that delivered a dramatic organic reach increase.

• Created and maintained a full brand asset library, streamlining content production and enabling consistent brand application across static and motion channels.

• Delivered consistent design support across motion, video and print channels, using tools like Figma, Illustrator and After Effects to unify static and motion pipelines.