Problem

• The agency lacked a defined brand identity and clear messaging, making it difficult to stand out in a competitive design market.

• No formal strategy or competitive analysis had been done, so positioning felt vague and inconsistent.

Solution

• Developed the full brand identity (logo, colour palette, typography) to give the agency a polished and consistent visual presence.

• Crafted concise, targeted copy to clarify the service offer and align with their tone of voice.

• Conducted audience and competitor analysis to sharpen positioning and define a strategic roadmap.

• Designed and built the website in Framer to reflect the new brand identity and clearly communicate services.

• Created a strategic framework for ongoing social media support aligned with the brand and digital presence.